Cannes Lions

He Named Me Malala Woodcut Posters

FOX NETWORKS GROUP LATIN AMERICA, Buenos Aires / NATIONAL GEOGRAPHIC / 2016

Case Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

The idea is very simple: to create woodcut posters related to the movie. With the concept “Your future is not engraved. Draw it”.

Execution

Each image was created by hand and illustrates famous quotes of Malala. We used woodcut techniques and printed them individually. We didn’t use any digital retouch. The artist is José Saccone, one of the biggest promises of the argentinian art. We printed only 40 copies of each poster to distribute to the press and use in special events.

Outcome

“He Named Me Malala” had one of the biggest ratings of National Geographic Channel. And the video with the artist working on the posters were a success in the social networks, helping to spread the Malala’s message.

Similar Campaigns

12 items

QUEENS: Events & Stunts

NATIONAL GEOGRAPHIC, Washington d.c.

QUEENS: Events & Stunts

2024, NATIONAL GEOGRAPHIC

(opens in a new tab)