Produce a DM piece for our media partners promoting ‘Wild Russia’ on National Geographic Abu Dhabi.

We took the concept of the Matryoshka Dolls, symbolic with Russia, and brought it to life under the title ‘Get Inside Wild Russia’ to showcase the variety of wildlife across four documented regions.

From a creative standpoint, the link between Russia and its different food chains is both fresh and original, which is why they merge perfectly with the concept of the Matryoshka Dolls.The concept also delivers on the brand’s ethos of education and engagement, with receivers of the DM discovering information about the programme in an intriguing and interactive manner.

N/AWas not communicated by the client.