Cannes Lions
TBWA\PHS, Helsinki / CFP BRANDS / 2011
Awards:
Overview
Entries
Credits
Outcome
The link was sent to 1500 email-addresses including production companies and film schools. This led to over 600 000 views on youtube in a few weeks. It was immediately picked up by over 40 online sites publishing the newest and the freshest of the industry and beyond. Within a month, the commercial led to hundreds of new entries from young commercial directors around the world.
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