The original series starts with the opening credits showing all the actors, and a song that is all about ‘home sweet home’. We took the same graphics, and the song but the images were taken from footage that we shot in Oeganda, we created 5 different opening credits, where people could follow 5 mothers on the run. When the viewers of ‘thuis’ were all set to watch their favorite show, instead of seeing the normal credits, the viewers saw our opening credits. We also created an online platform where we aired in depth documentaries showing how they lived and try to survive.

Also although it was broadcasted only on one media, we were present in a lot more. Other TV channels used the footage to show it in their news program. The radio stations reported it and even two of them did in depth reportage about women on the run. In total we had a PR return of investment of 350% whilst the radio listeners increased by 200% during that period. During 6 days and 5 nights 3 DJ’s played peoples' favourite songs in exchange for donations. In 6 days time, 3.5 million euros were raised.