That’s why we decided to take millions of Belgians by surprise while they were watching television.During one week, on primetime, we aired 4 trailers of well-known Belgian TV shows that are situated abroad. They had exactly the same build up, voice overs, anchormen and women, but there was a twist at the end ...(IMPORTANT TO KNOW: these television chains are from the government, normally no advertising is allowed.)

The promotion of the event worked really well.

The subject ‘malaria’ was discussed in all media.

And in 7 days’ time MUSIC FOR LIFE raised 3.650.000 euroEnough to provide over 1 point 4 million people with mosquito nets.