Branded content is the growing media format in France and the most flexible to share an interactive experience with a connected audience.

In a few seconds, people from Lyon were plunged in the heart of Brussels, a fun way to discover this attracting city, but mostly a smart way to show that it can be really quick to go to Brussels. TGV, the direct route from Lyon to Brussels!

Over two days, 1000+ Lyon inhabitants enjoyed the experience. 
We reached a 65% local press coverage, thanks to the 38 journalists and bloggers invited. And, above all, Lyon-Brussels ticket sales increased by 27,9% compared to last year.