- Communicate on the diversity and level of excellence of the engineering jobs at SNCF.

- Reinforce the connections between the company and the schools on social networks.

- Build up a data base with students’ CVs.

- Attract the rare and sought after valedictorians.

3 requirements:

- Immersing students in a real video game but also in engineers’ everyday lives

- Guaranteeing HD contents and rapid downloading times.

- Offering a multi-device game with the same experience quality on mobile and tablet.

The Low Poly answered all of these requirements.

What was the result of the communication activity?

How did the communication achieve the goals and influence business outcomes?

Include commercial results such as sales and profit, as well as the change in consumer awareness and attitudes.

For this recruitment campaign, SNCF targeted 40,000 French students in their final year of studies.

150 out of 180 schools took part in the game.

Out of 50,000 participants, only 17 managed to finish the game.

In just 3 months, 950 students applied for a job at SNCF.

Awards:

Site of the Day on FWA, CSS Awards and Design Licks. Mobile of the Day on FWA.

The game was shared by various websites specializing in design, game and recruitment.