In life we always match things. That's why we always choose the perfect clothes to combine them with the occasion, like choosing a leather jacket for a rock concert, a bikini for the beach or a sport bra for the gym. 74% our target, Millennials want to wear clothes that our "in-trend". But on the other side, the commercial calendar has a lot of fashion seasons making the clothes trends last too short. The way we found to make this clothes and accessories to keep "in-trend" was to make them look like that by linking them to media, other categories and entertainment events that were to happen in our city.

For two weeks a special team monitored outdoor ads and we immediately buy media when we found opportunities to combine, showing our season products in an innovative way. We placed our leather jacket outdoor ad next to an Aerosmith concert outdoor ad, one of a bikini's next to a Cuba tourism ad, a sport bra next to a gym ad, a pair of boots next to a SUV ad, and more outdoor ads that combined perfectly with the outdoor ads next to them.

-We doubled our advertising exposition during 2 weeks, saving 70.000 USD of our outdoor investment.

-Our out-of-season products were out of stock.