To support the launch of Delta Air Lines’ new low-fare subsidiary, Song, Modem Media designed the integral web site experience at http://www.flysong.com. The clean, crisp, eminently usable experience of FlySong.com aims to help ensure that the world's most innovative low-fare airline is able to address customer’s individual and changing needs. Song’s launch reintroduces fun, excitement and, most importantly, choice into the travel experience.The goal wasn't simply to create another low-cost carrier site. It was to create a better one. One that spoke to people in a refreshingly new way. One that didn't just talk about low fares, but actually helped users find them.Since there was no Song advertising prior to the airline's launch, the responsibility for introducing the brand and delivering on brand promises fell to the website. Delta required a tailored user interface on top of their existing functionality that allowed users to quickly search for and book fares -- simply.The fully functional Song site integrates many technologies including booking engine, flight notifications, seat selectors and electronic printing of boarding passes.