While the radio DJ talks, a sound appears in the background, which is a noise of a plane engine (turbines). This prepares the moment for the mention of the brand, making special emphasize on the increasing number of flights and destinations that the airline offers now.

At the end of this campaign LAN got 39% of TOM, followed by American Airlines with 18%. This 2005 result was 85% more than what LAN had in 2004. Now, LAN has 68% of awareness when the airline category has only 55%.