Cannes Lions

DREAMER

Y&R, Lima / LAN / 2013

Case Film
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Description

Based on the insight that increasingly more foreigners dream of visiting Peru’s landscapes, tasting its flavors and learning about its traditions – often without real possibilities of doing so due to distance and costs – this ad intends to remind Peruvians of the advantage they have of flying around their own country without having to dream about it, thanks to the promotional rates offered by LAN.

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