Cannes Lions

HEAD & SHOULDERS

LITESPELL, Istanbul / PROCTER & GAMBLE / 2007

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Description

“Kafandan At” is an advergame that was designed to support the launch of Head&Shoulders in Turkey. Primary objective of the game was to create awareness about the new brand. Turkish TV and print campaign was straightforward: “get rid off dandruff with H&S”. Web campaign was designed to convey the message in a more humorous and interactive way. For that purpose, the excitement of a first date was chosen: “get rid off dandruff with H&S and thoroughly enjoy the excitement of first date”. Interactive storytelling was based on a comic-strip soap opera. Players had the choice of experiencing the game either as female or male.

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