Cannes Lions

HEAD & SHOULDERS SHAMPOO

LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

We dramatized the concept of softness through the flow of the mechanical stairs, as if it were a person's hair.

Outcome

Head & Shoulders is the leader in the market of anti-dandruff shampoos.

Similar Campaigns

12 items

Berocca - Get Supercharged at 2pm

MEDIACOM, Ho chi minh city

Berocca - Get Supercharged at 2pm

2021, BEROCCA

(opens in a new tab)