The global repositioning launched with this film, shot by Fredrik Bond, showcasing the power of such confidence, through a modern interpretation of David and Goliath. David being a group of Ray-Ban-wearing characters in a car that breaks down. Goliath being a hill. Against physics and logic the fierce fivesome crank up the cassette player and bob their heads forward to the music. Beat after beat, inch by inch, they lurch their way over Goliath(the hill) and resume their journey to wherever the other side will take them.