Cannes Lions

SOCIAL VISIONARIES

STINK, London / RAY-BAN / 2014

Case Film
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Overview

Entries

Credits

Overview

Execution

The Facebook app analyses data from Facebook and Foursquare, in combination with a number of third-party APIs, to compile a unique animated film for each Ray-Ban fan. The results could then be shared with friends, alongside a bespoke personalised cover photo for their Facebook Newsfeed.

Outcome

The Envision Series was only promoted in Ray-Ban owned media channels, in Facebook and on YouTube. The personalised animations had a viral effect with friends sharing their own films in the their news feed which drove new traffic to the web app. The custom cover photo created a further spike in earned media, with fans opting to switch out their personal Facebook image with Ray-Ban branded assets.

The heroes of each film had been selected based on their huge following, who also promoted their film and the app to their own audience in social channels. All for free of charge.

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