Popclik headphones, earphones and speakers are not just good for music, they are good for all of life’s audio experiences. We brought these audio experiences together with music to demonstrate that Popclik products are good for anything you need to listen to.

The implementation was a challenge: as we had two artworks with the headphones plugged in, we looked for places where a lot of people passed through, but also that had a relation and an environment for them to stop and look at the artworks. The city’s art district was the best option by far. People were willing to experience the battle and see how music can triumph over routine.

People were astonished with the paintings. They could see how music can triumph over routine, and the struggle of the situations inspired them to fight their own everyday noises.