The goal of education in Korea is SAT itself. Korea is ranked 1st in academic stress yet lowest in students’ life satisfaction index among OECD nations. Teenagers with low self-esteem sometimes kill themselves because of low mock test scores.

The only education broadcasting TV network in Korea, EBS wanted to heal students who can’t avoid test. We gave attention to the media characteristics of test paper, and used it for the sake of stressed-out Korean students.

An exam question set by students’ mothers

Regardless of the children’s SAT scores, they mean everything to their parents. To encourage the students, EBS made an exam paper with a question where the students couldn’t get wrong, by using a letter written by their parents themselves as an exam text.

PROCESS

1. Secretly contact the students’ parents and receive a letter written for their children, who have the SAT exam ahead.

2. Set the letter into the respective students’ language section of the exam.

3. The students answer the exam question set by their own mothers. Exhibitions are held, displaying the actual exam answers, so that more people can share their feelings.