To generate hype and interest in the digital forum, a volunteer was locked into an empty hotel room 10 days before the event, with only a computer with Internet and a cactus for company. He had to pass different tests and obtain everything necessary to survive. All this was broadcast live on the webpage.The experience reached 7,000,000 people.- Web accesses: 350,000 (12 days).

- Average time: 12 minutes.- Mentions and interviews:- 5 on national, maximum audience TV programmes.- 7 on local TV.- 29 on national radios and national press.- 30 on digital channels.