Cannes Lions

HEALTH AWARENESS

DENTSU, Tokyo / SANKYO CO. / 2003

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E-commerce is very convenient! Only one-click seems to give us everything. But e-commerce actually doesn’t give us everything. For example, love, friends, etc, there are some things you can not buy by e-commerce.SANKYO is a company which produce medicines for high blood pressure, high fat plasma, and diabetes. These diseases are come from daily custom of one’s life. To avoid these diseases people had better take care of food they eat daily, and do sports once or twice in a week. This banner ad is a message from SANKYO to the people who think buying exercise machine gives them good health. E-commerce is not perfect. Doing sports after buying exercise machine through e-commerce is most important.

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