Cannes Lions
JWT INDIA, Mumbai / ROTARACT CLUB OF MUMBAI / 2014
Overview
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Credits
Description
Rotaract Club of Mumbai aims at taking small, definite steps towards the betterment of society. Be it educational programmes or clean-up drives, the organization is always active and always keen on making a difference.
Execution
The strength of Health Capital lies not just in its simplicity but in its feasibility because it makes prescriptions legible without inconveniencing doctors in any way.
Outcome
Health Capital is an initiative that encourages doctors to write in CAPITAL LETTERS, thereby reducing the chances of misreading prescriptions. We sent doctors a prescription pad with blocks that prompted them to write in capitals and also created a website that enabled them to personalise and print a prescription pad.
Such was the simplicity and feasibility of the initiative, that it was lauded by the medical fraternity. And on January 23, 2014, the Medical Council of India (MCI) made it mandatory for doctors to write medical prescriptions in capital letters.
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