Cannes Lions
SERVICEPLAN, Munich / BARMER GEK / 2012
Overview
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Credits
Outcome
Besides raising awareness of a healthier diet, we raised the traffic of the Barmer GEK website while the campaign was running. Numerous blogs and websites talked about the first posters made of real fat. In being very different to all the other health-related ad campaigns, we managed to actually impress people and to establish Barmer GEK as the health insurance company to go to for innovative and thoughtful solutions.
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