Based on the main incentive (a trip to get to know the Sioux Reserve in South Dakota in the USA), highly poetic communications were planned based on the traditional Indian legend of the 'Dreamcatcher' to bring the Indian culture closer to the participants and grab their interest to participate in our promotion.-Presentation. Via teasers, we asked them to register for the promotion.-Welcome Pack. Mechanics, targets, prizes and book so that the participants could keep an ongoing record of their evolution.

In spite of the high number of registrations set as a target to be able to go for the final prize, very promising results were achieved. Out of 332 people, 294 'played' (88.6%) and therefore sold our policies (stopping sales for the competition, in spite of their promotion).