Create a special edition packaging that celebrates Brahma’s 120 years and increases the brand’s market share, making it stronger as a choice between competitors.

- The wine’s bottle shape brings class and reinforces the “collection” appeal of the product.- The use of fireworks imagery celebrates Brahma’s 120 years.

- The adoption of spangle texture on the logo dresses the brand to party, communicating Brahma’s spirit of joy and greatness.

Brahma:The new design achieved the goal of establishing a milestone in the Brahma packaging line, and succeeded in celebrating Brahma's 120 years.