Every Brazilian is crazy for Happy Hours, soccer, women and beer, especially among friends.To highlight such characteristics of our daily life, we created the promotion “Manda Mais Uma” (“Send Another One”), which united all these elements and consisted of distributing a series of interactive games to the people, whenever a Brahma was ordered.Among them was “Bolacha da Gostosa” (“The Hottie’s Coaster”): a jigsaw puzzle made of glass coasters that formed the picture of a beautiful woman when fitted together.For every beer ordered, a coaster was brought. To get the complete set, another one had to be ordered.

The orders of Original increased 8% above the expected during the period of the promotion. This will guarantee its return in the middle of the year in order to warm up sales during the winter season.