Cannes Lions

HEALTHY EATING INITATIVE

KERB, Brighton / DIGITAL + / 2007

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Description

Underline the impact of eating both healthy and unhealthy food to 11-14 year olds.

Created high quality flash game based around Sonic the Hedgehog’s gameplay - with a unique difference. Picking up unhealthy foods results in weight gain stopping you from running as fast or jumping as high. The user then has to bash keys to make his character exercise to lose weight – resulting in a poor overall time and score.10 million unique users in its first three months.

“in over 400 campaigns this is the fastest moving viral ever” Viralchart.com“over a million recorded visits in four days” Memecounter.com

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