What kids learn through play stays with them forever. The program is centered on the distribution of a bag labeled with “Mazola Healthy Play” filled with toys in the shapes of healthy foods (substituting the ever-popular rubber hamburgers or pizza), to help kids associate them with a fun experience.

This was done at supermarkets and at pre-school centers.

Supported in television with a 30ss spot and in digital media with videos of kid celebrity Chef Paloma who prepared meals using each of the items (ingredients) in the bag.

Adult influencers helped spread the word in the social networks.

February 2017 sales were 44% higher than same period prior year.