Cannes Lions

HEART

Y&R, New York / LIVEONNY / 2015

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New York is dying. Almost literally. Because right now New York ranks last in the United States in the percentage of residents that are registered organ donors. So we need to reverse that stat: one New Yorker at a time. The goal of this campaign is to let New Yorkers visualize the end result of signing up to become an organ donor.

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