Cannes Lions

Heartbeat

AMV BBDO, London / FORD / 2021

Film
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Overview

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Credits

Overview

Execution

Mint Royale composed the music around a heartbeat as its rhythm track, scoring the story of a heart beating normally, failing when vans are delayed, then recovering to be healthier than ever.

It had to sound contemporary to reflect the product’s new technology and provide lots of sync points for the choreography.

The music builds, perfectly accompanying the synchronised vehicles dynamically interweaving with each other, shot by Nicolai Fuglsig entirely using drone and helicopter-mounted cameras.

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