Cannes Lions

HEARTBEAT MOTORS

AOI ADVERTISING PROMOTION, Tokyo / MITSUBISHI / 2001

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"tokitoki.com" is the website for Mitsubishi Motors expressing the concept of their corporate concept "Heart-Beat". "tokitoki" is a Japanese word that describes a state of the heart. When we experience something exciting, our heart beats tokitoko... How can we make our heart beat? Mitsubishi suggests 3 elements. "Earth Technology", "Industrial Beauty", and "Next Frontier". People playing "tokitoki" site will feel and experience those concepts gradually through playing toys in the site. We have 5 interactive Toys such as "avator", "chat room", "swarming", "objects" and "sound toy" in the site. And all of them are made of Shockwave Director 8 using Multi-User Server.

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