Despite decades of revolutionary innovations, Genentech still has very little awareness in the Cardiology community. With major cardiovascular and metabolic compounds in the pipeline, low awareness of Genentech’s commitment may work against its efforts to shape the marketplace.

This video communicates a simple premise – Genentech understands that the heart is at the center of it all, and our commitment and vision for the heart runs so deep, that we hear its beating in everything around us. The heartbeat is the rhythm of life, and the rhythm of this video, which demonstrates that “We’ve always put our hearts into science. And now we’re putting our science into the heart”