Cannes Lions

A DATE TO REMEMBER

AGENCY REPUBLIC, London / NIVEA / 2013

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NIVEA Stress Protect is a new deodorant that provides proven protection for stressful situations. To put this to the test, we created a beautifully shot interactive YouTube video, where you could make a first date even more stressful just by clicking on anything in the restaurant.

There were plenty of surprises and some laugh-out-loud moments. But whatever happened, our heroine always kept her cool - thanks to NIVEA Stress Protect.

The campaign reached over 3 million people. Half of those who interacted clicked on 5 of the 9 interactions. And we scored an average engagement time of nearly 7 minutes.

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