As a well-known global grooming brand for men with the biggest market share across 60 countries, LYNX has been dedicated to helping men find out their own magic to look, smell and feel more attractive. But as a newcomer to China, LYNX needs to enhance its brand awareness and to engage their target audiences in a trial of LYNX product.

Lynx Magic Salon, a futuristic “salon” that applies Artificial Intelligence and robotics to educate about skincare and grooming styles, and along the way talk about the brand and its products.

Unlike the usual neighborhood salon, what you find here might look like something that came from the future.

An interactive mirror that is actually an AI-powered Skin Analyzer. A robotic styling booth that helps to create the perfect style for you. From making sure your skin looks its best, to helping you achieve the perfect look, the LYNX Magic Salon is all about helping you make your own magic, with a futuristic touch.

And we took the Salon to the road, to the hippest places and exhibitions, where we dished out plenty of magic, and won fans along the way with our digital innovations. All this with a not-so-typical Salon.