As this campaign is breaking on 29 April 2015, post this submission, please visit http://justwonderfulthings.com/heartography/ for latest results.

The reaction from the client thus far has been all positive.

"Nikon has always made optical instruments that help the world see itself. An image can be so powerful because it speaks to people’s emotions, like a shortcut to the heart." - Garland Mak, Deputy General Manager, International Marketing Division, Nikon APAC.

There are many different forms of photography but none as pure and instinctive as this. The starting point was Nikon's mission and tagline "At the heart of the image" and therefor the "heart" was central and inspiration for the idea.

Nikon believes that each and every person has a unique sense of the world - joy, sorrow, wonder, hope... and infinitely more. The image can capture these nuances of the heart, vividly expressing them in the visible world. For Nikon, there is nothing more compelling than the potential of the image to express the riches of human experience. Their desire is to continue to explore the potential by consciously striving to refine people's sensibilities.

By using pure data from the heart, Heartography is a true demonstration of capturing exactly what an individual feels, without the mind influencing the picture. But more importantly, this new type of photography can enable anyone or anything with a heart-beat to capture the world and also allow others to see through their eyes.