Kaun Banega Crorepati is the Indian version of ‘Who wants to be a Millionaire’. This is the fourth season of the show in India. And for the third time it’s being hosted by the famous Indian actor – Amitabh Bachchan.

The campaign is based on the thought that ‘no question is small’. The films illustrate the story of individuals who keep mocking a question and finally the question comes back to haunt them when they are about to win a good amount of money at Kaun Bagena Crorepati.

The radio campaign takes the thought further. We hear funny stories of three individuals who wanted to fulfill their dreams but their dreams got shattered. Because the only mistake they made was, they ignored a question.