Eurobest

Heathrow 70th Campaign

HAVAS WORLDWIDE, London / HEATHROW AIRPORT / 2016

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Overview

Entries

Credits

Overview

Background

Heathrow is the world’s busiest airport, but there’s a lack of emotional connection to the Heathrow brand itself. For Heathrow’s 70th birthday we turned a transport hub into a hub of stories and brand love. The aim was to connect the travellers with the airport and the people with the past, present and future journeys started at Heathrow while celebrating the 70 years of history surrounding the airport.

Execution

Over 4 months, Heathrow celebrated their 70th birthday in a way that truly engaged and built brand love. Our emotional TV ad gained huge reach and re-established Heathrow in the minds of our audience.

Prominent OOH placements celebrated the stories that occur on a daily basis through Heathrow, with digital and social enabling us to embellish further. Unique editorial content provided a snapshot of fascinating individuals in the airport, each of whom have their own experiences and stories of progression to tell; for instance Heathrow’s official photographer who over the years has captured iconic shots of celebrities and royalty.

We encouraged participation through an engagement mechanic that enabled people to receive a surprise birthday gift in exchange for a personal Heathrow story. All the stories were housed on our campaign site and have since become beautiful and sometimes even tear jerking stories that have provided months worth of compelling content.

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