Brief: Introduce the advantages of CEPSA Heating Fuel, reinforcing its positioning as “winter lover” Solution: Holidays, in summer; longer days, in summer; hit songs, in summer. Enough is enough! Winter deserves more: CEPSA presents… THE WINTER HITA song specially written by Rock-group IGUANA for the campaign, was key to promote our heating fuel and empower the positioning as the WINTER SPECIALIST.

75,000 CDs and 3,000 VINYLs were produced and broadcast in all musical radios.www.lacanciondelinvierno.com is the platform for viral promotion of the single (download, videoclip, voting, drawings...) Results:• Consumption increase: 12.1% (134.7%/objective)• Viral phenomena exceeding 35,000 downloads