Cannes Lions

HEINEKEN

M.C&A MEDIAVEST, Milan / HEINEKEN / 2013

Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

The Wall of Opportunities (first of its kind) is a design installation 19X11m consisting of 64 symbolic doors to illustrate what it means to “Open Your World”.As and when the doors were opening one by one, three stories of people grabbing their opportunities unfolded in a spectacle of visual effects and story telling. People were drawn to the event through a special insert in the event magazine and Design Week guidebook: Zero. The teaser message “You never know where opportunity begins” after some folds became an origami flower. Objects representing the beginning of an opportunity and teaser message were posted on Heineken’s Facebook page.

Outcome

On the night of 11th April we repeated the performance three times. During each performance the audience space in front of The Wall of Opportunities reached the maximum capacity of 2000 viewers.

Over 6000 spectators attended the show at The Wall of Opportunities and went away encouraged to grab all the possibilities that life offers.

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