Cannes Lions

Heineken — The Jigsaw

HEINEKEN ZAGORKA AD, Sofia / HEINEKEN / 2016

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

The Jigsaw is an ambient outdoor installation consisting of a screen and 80 chairs attached with motion sensors.

Whenever a seat is taken it turns on the corresponding square of the screen.

The screen broadcasts the games from the Uefa Champions League.

In order to enjoy the full picture and the game, local men had to call for friends or ask passers-by in order to fill the seats and turn the whole picture.

Similar Campaigns

12 items

2 Dubai Lynx Awards
Never Take Your Jersey Off

FP7/CAI, Cairo

Never Take Your Jersey Off

2019, COCA-COLA

(opens in a new tab)