Cannes Lions

HEINEKEN

FISCHER FALA, Sao Paulo / HEINEKEN / 2012

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Overview

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Credits

Overview

Description

Heineken is a beer renowned for its quality and flavour. We have taken advantage of these characteristics to present it in a different and unusual way: as an option for a present on Fathers Day. Moreover, we have reinvented the sending of the traditional bouquet of flowers, which was formerly something only women received.

Execution

The product was sold out within a day. There were more than 2,000 posts on social networks and sales of Flores Online went up 30%.

Outcome

The product was sold out within a day. There were more than 2,000 posts on social networks and sales of Flores Online went up 30%. So we have created a new custom, giving Heineken as a gift for Fathers Day, something never done before. And what is more, we have established a new date for sales promotions for our client.

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