Heineken.nl is totally renewed every 6 weeks. We call it a ‘morphing’ website. New themes are constantly added, always full screen and in Flash. Returning visitors, viral attraction, and free publicity are what we aim for. No need for bannering: we call it “entertainment pull”. In Holland, Heineken has been hugely successful with this approach. Also globally, several themes in the site have had great attention. 2006 brought eyecatchers like DraughtKeg World Tour with Google Maps, Summer is Coming, Marco&Marko, Zero Degrees and the Heineken Skypecast. Even with limited budgets, Heineken.nl is consistently delivering great branded entertainment.