Cannes Lions

HEINEKEN/TENNIS MASTER CUP

BATES ASIA SHANGHAI, Shanghai / HEINEKEN / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

Heineken connects people to the world of Heineken through the sponsorship of a new sporting event - Tennis Master Cup, bring them memorable and inspiring(beer) experiences.

Outcome

Great Shanghai: Full three months calendar of eventsBeijing: Six weeks of promotional activities leading up to the eventChenDu and Guang Zhou: Four weeks of promotional activites

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