Objective: The campaign Heineken 'Brewing the future'. Heineken company in Belarus has implemented an internal campaign aimed at preserving (conservation) natural resources. The important point was to convey the importance of saving natural resources to partners. It was necessary to infect a partner with the idea of concern for the environment.

Implementation: In the offices of Heineken a competition was organised to collect paper for recycling, and then all of the collected sheets were sent to the printers. The calendar grid is printed on the sides of the paper used, so that 1 side of the sheet still remain pure for any notes. The calendar itself was sewn in the form of a notebook, which makes it convenient to pull a sheet out, and make use the back of it.

Calendars were presented to staff and partners of the company.