Cannes Lions

HELLO!

DENTSU INC., Tokyo / PANASONIC / 2015

Overview

Entries

Credits

Overview

Description

A radio ad for Panasonic (one of Japan’s biggest electronics corporations) to generate awareness of its automatic nose hair cutter. Inspired by a Japanese saying “your nose hair is greeting” when you point out that nose hair is sticking out from someone’s nose, the ad developed an awkward situation that the person’s nose hair actually had a voice and greeted.

Similar Campaigns

12 items

1 Spikes Asia Award
Mr. OIL

DENTSU INC., Tokyo

Mr. OIL

2019, PANASONIC

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