Cannes Lions

HELLO!

DENTSU INC., Tokyo / PANASONIC / 2015

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A radio ad for Panasonic (one of Japan’s biggest electronics corporations) to generate awareness of its automatic nose hair cutter. Inspired by a Japanese saying “your nose hair is greeting” when you point out that nose hair is sticking out from someone’s nose, the ad developed an awkward situation that the person’s nose hair actually had a voice and greeted.

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