Cannes Lions
DAIKO ADVERTISING, Tokyo / PANASONIC / 2013
Overview
Entries
Credits
Execution
By spreading the buzz from the "Kawaii sanctum'' Harajuku where targets have the affinity for, aiming to develop the promotion that motivates targets to participate and share the experience to the others.
Outcome
Execution obtained over 130 the media exposure, and 3000% exposure against PR investment.
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12 items