Cannes Lions
OGILVY, New York / MOTOROLA / 2018
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Smartphones are integral to our lives. However, a decade into this mobile-first era, we’ve reached a tipping point. Our use of smartphones has started to shift from productive and positive to addictive and obsessive. Motorola – the company that invented the smartphone – thought it was time to step back and reevaluate how we use our smartphones.
To raise awareness around the issue, we went around the world to see how real people are spending their vacations. Filmed with the style and honesty of a nature documentary, the results speak for themselves.
Maybe it’s time for a little phone-life balance.
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