Cannes Lions

Helping True Heroes

OGILVY & MATHER MUMBAI, Mumbai / MERCK / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Every family has a ‘True Hero’ who works hard to help his or her loved ones achieve their dreams. These ‘True Heroes’ became the center of an inspiring and engaging campaign where Neurobion was positioned as ‘Helping True Heroes’ by relieving body discomforts (the medically acceptable expression for neuropathy) and thereby

allowing them do more for their families.

Execution

Print Ads, Website, Outdoor Signages, Chemist Posters, Radio Spots, POS Material, Advertorials etc. were created in 10 vernacular languages to amplify the message across the length and breadth of India. Facebook was used to engage people in conversations. #MyTrueHero presented an opportunity for people to express their gratitude towards their True Heroes on mytruehero.in

Outcome

Media Output:

11.7 million views on TV

9.5 million families reached via daily newspapers

Business outcome: Neurobion Volume growth 12.1% vs 3% (IPM) and 2.5%(Category) Neurobion Value growth 12.3% vs 10% (IPM) and 9.1%(Category)

Similar Campaigns

12 items

Time to target

LANGLAND, Windsor

Time to target

2023, MERCK

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