Cannes Lions

Helpmet

BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2016

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Presentation Image
Demo Film
Supporting Images

Overview

Entries

Credits

Overview

Description

We created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.

HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making rescue possible in situations where it was not previously. HELPMET revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.

It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue.

Execution

HELPMET is an advanced motorcycle helmet built from strong carbon fibre with absorbing foam, it features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology.

If the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information

We kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch.

Outcome

- More than 500 users signed up for HELPMET’s 1st phase and use it on the road daily.

- HELPMET has been used to protect lives on the road for more than 200,000 miles and still counting.

- Thousands of riders have registered to purchase HELPMET in the up-coming release.

- HELPMET has revolutionized the rescue process and created rescue opportunities where they previously did not exist.

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2021, THAI HEALTH PROMOTION FOUNDATION

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