‘Hennessy Mix’ is a high-quality Augmented Reality mobile application for both iPhone and Android Smartphone users. The application can be activated at over 40 partner bars in Hong Kong.Once in the bar, users can aim the ‘Hennessy Viewer’ (using their phone cameras) at one of the specially designed bar coasters or at the label of a Hennessy VSOP bottle (once purchased). The app will then display one of the five specially developed interactive Hennessy Mix 3D Augmented Reality visuals showing the new and refreshing ways to enjoy Hennessy VSOP.Each time the application is activated in one of the bars (using the location based technology) it gives them a ‘virtual stamp’ which they collect in order to win great prizes. The more they socialize the more they win!A targeted communication plan was developed to generate awareness and drive downloads, which included mobile targeting, social media and promotional girls.

The app was downloaded 17,597 times roughly 13% of the target group and reached #7 in the HK iTunes chart. Way ahead of the next branded app (Pizza hut at number 23).The amplification worked fantastically with 211,673 virtual stamps collected in 10 weeks and the Facebook page was 4 times more popular than the next competitor (Chivas).Footfall and bottle sales in participating outlets saw an immediate increase.Best of all: a proud loyal Hennessy social ambassador consumer base and a highly satisfied client who wants to make Hennessy Mix core to their Asia Pacific activation activity.