BBDO NEW YORK / AMERICAN FAMILY INSURANCE / 2019
The Grand Tetons are a National Monument in the United States, similar to the Grand Canyon, but not developed. It’s a recognizable, but harder-to-get-to location.
The goal here was to create a film that looked like a documentary. We wanted everything to be as naturalistic as possible. With that goal in mind, we shot almost exclusively with natural lighting, and used a loose, hand-held camera. We wanted the film to look like a glimpse into a real life. So we relied heavily on wide shots (often with other objects and actions in the foreground), a voyeuristic camera POV.
WHYBIN\TBWA GROUP MELBOURNE, Melbourne
2016, ANZ BANK
SELECT DIRECT MARKETING COMMUNICATIONS, Mumbai
2005, ICICI BANK