Cannes Lions

Here's to the Dreamers

BBDO NEW YORK / AMERICAN FAMILY INSURANCE / 2019

Film
Film
Film

Overview

Entries

Credits

Overview

Background

The Grand Tetons are a National Monument in the United States, similar to the Grand Canyon, but not developed. It’s a recognizable, but harder-to-get-to location.

Execution

The goal here was to create a film that looked like a documentary. We wanted everything to be as naturalistic as possible. With that goal in mind, we shot almost exclusively with natural lighting, and used a loose, hand-held camera. We wanted the film to look like a glimpse into a real life. So we relied heavily on wide shots (often with other objects and actions in the foreground), a voyeuristic camera POV.

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