Cannes Lions

HEWLETT PACKARD

GOODBY SILVERSTEIN & PARTNERS, San Francisco / HEWLET-PACKARD / 2001

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Overview

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Credits

Overview

Description

Objective: branding as an integrated component of a larger branding effort, the invent space banners were developed to inspire consumers to interact, play, invent and to reach them in the online arena in a unique way. Via consumer feedback, we've come to understand that this is a valuable branding tool as users are engaged with the banner itself, while benefitting from the overall branding message as well.

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MARK OF A TRUE GAMER

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